Souk El Had is Agadir's great walled market, one of the largest in Morocco, holding thousands of stalls behind its enclosing walls and a set of numbered gates. Inside, the market is loosely organised by trade: whole aisles of fruit and vegetables, sections for spices and dried fruit, argan-oil sellers, potters and ceramics, leather, textiles and household goods, all at everyday local prices rather than tourist mark-ups.
Despite its name — "El Had" means Sunday — the souk trades most days of the week, though Sundays are the busiest and most complete. It is a working market for Agadir's residents first and foremost, which is exactly what gives it its atmosphere: this is where the Souss valley's argan oil, olives, spices and produce actually change hands.
The scale can be disorienting, and the numbered gates make it easy to lose your bearings. A private guide helps you navigate to the right sections, points out fair prices, and arranges a driver to meet you at a set gate afterwards — so you can carry your argan oil and spices back to the car without retracing the maze.
Highlights
- One of Morocco's largest markets, with thousands of stalls inside the walls
- Argan oil sold at source, a speciality of the surrounding Souss region
- Dedicated aisles for spices, dried fruit, olives and fresh produce
- Ceramics, leather, textiles and household goods at local prices
- Numbered gates organising the vast walled enclosure
- A genuine working market for Agadir residents, busiest on Sundays
Best Time to Visit
Mornings are freshest for produce and cooler for walking; Sunday is the fullest but most crowded trading day.